Element x Millet "Ruff Gripz" article by Place Magazine
When the Element and Millet teams went on their fun-finding mission to Portugal earlier in the year, the editorial stylists from Place Magazine in Berlin were also dispatched to document the journey and gain some insight into who these athletes are as human beings. The following article will also be found in the print Element x Millet issue of Place Magazine; available in finer skateshops worldwide.
Alex Amor: don't walk too much on the first day
Ales Amor was born for this. He might have fallen in love with skateboarding when he was 13, he also had the mountains in his blood: his parents were running a high mountain refuge for, and he grew up in a small village perched atop the Pyrenean Mountains.
After his latest adventure across the mountain, we managed to catch some advice from his hiking experience - as in, why it's not always a good idea to take iced baths in the middle of a snow storm.
Element joins 1% for the Planet
Since 1992 Element has drawn inspiration from the natural world. It has help defined us on our skateboards, in our products and in our daily lives. That is why, as a part of our “Conscious by Nature” program, from 2022 onward Element will be donating 1% of all global skateboard hardgoods sales to 1% for the Planet. This initiative will help directly fund true experts and NGO’s in their work to fight against deforestation and to contribute to reforestation and biodiversity.