RLCRR + LMNT
The RLCRR + LMNT (Ronan Lecreurer + Element) collection is a project that encourages having a fun, playful interpretation of apparel using one of Earth’s elements as its main protagonist...the wind. At the heart of the RLCRR + LMNT collection is the Flying Alder, a piece based on our best-selling Alder jacket. The concept being that the simple pleasure of playing with the wind requires nothing more than the very jacket off your own back. After a one-year process of engineering, testing and trials we are releasing into a one-of-a-kind piece based on Ronan's flying sculptures. Simply wear the jacket, remove it, make it fly and wear it again.
2012-2022 - WE'LL INHERIT THE EARTH
It's all about unchartered territories. In the current decade, Element has kept exploring lesser-known environments to skateboarding's milieu - yet never denying its street roots. After all, the squad did win the dreaded Thrasher magazines's King of the Road extravaganza in 2017, as well as Transworld Skateboarding mag's best team award in 2013. But the Earth is vast, so we used urban landscapes as springboards to venture deeper into the world
2002-2012 - A NEW WIND ABOUT TO BLOW
From roots in the streets to future in nature. As the Element tree grew, it expanded its branches during its second decade of existence, exploring its own world and opening windows to new ones. Between 2002 and 2012, the company seeked fresh horizons to make it count.